OUR STORY

We make beauty feel effortless.

Miranova is a small, women-led team obsessed with one idea: that great hair shouldn't cost you an hour, a salon visit, or your weekend.

Miranova founder at her studio desk

WHY WE BUILT THIS

Designed for the women we know.

Miranova started in a tiny apartment in Brooklyn, with a flat iron that kept burning the back of our founder Mira's hand and a flight to catch in two hours. There had to be a better way. Eighteen months, four prototypes, and one very patient hair-stylist mom later, the first GoBrush Pro™ landed on a doorstep in Manhattan.

Today, more than 50,000 women across the United States start their day with a Miranova tool in hand. We're still small. We still answer every email. And we still believe the best beauty tools should feel like an old friend — kind, reliable, and quietly brilliant.

Designed in New York. Engineered for real life.

Kindness over hype

We don't sell shame. We sell good tools, honest pricing, and clear instructions.

Quality over quantity

We launch a handful of products a year, not a handful a week. Every release earns its place.

Women first

Our founder, our engineers, our customer care — all women, all listening.

THE MIRANOVA PROMISE

Quietly brilliant, every time.

The standards we hold ourselves to — and the reasons our customers keep coming back.

Real human support

Mon–Fri, 9am–6pm ET. We read every email. We answer them too.

Tested by women

100% of our product testing is done by the women on our team.

2-year warranty

If it breaks, we replace it. Period. No fine print.

Brooklyn HQ

Designed in New York, shipped from New Jersey, loved nationwide.

OUR COMMUNITY

Meet the women behind every glow-up.

Tag us @miranova for a chance to be featured.

Come say hi.

We read every message. Tell us about your hair, ask us anything, or just share your glow-up.

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